Objective: new identity, 360° new strategy living also on digital, new design.
My input: I was in charge of the conception and the idea, make the weakness of being an old fashioned magazine into a strength, to assume a strong personality. I worked on the logo creation, pattern research and color palette. I was also in charge of the application of the new identity on different medias.
Team: Armelle Gondre, Romain Le Yannou, Alexander Ceccaldi, Lucie Montoriol.
Date
2021
Client
La Redoute
Project
Brand Identity & 360° communications. Existing for more than 70 years, La Redoute revealed last year their new brand identity, stronger, more catchy, and younger. A few months before that, I had the opportunity to work on this rebranding project, with my school.
Team
with Armelle Gondre, Romain Le Yannou, Alexander Ceccaldi, Lucie Montoriol.